by Ali Luke
Not every blog makes money. And not every blogger wants to.
That’s fine. But if you’re blogging with the hope of making money, and you’re currently getting little or nothing for your efforts, you might need to stop thinking of your “blog” and start thinking of your “business”.
Some bloggers will say that their blog is their business. Here’s a different way to look at it.
Your blog is a publishing platform that allows you to market to people around the world, 24/7.
That’s a pretty amazing thing!
But your blog by itself doesn’t bring in money.
You could write brilliant posts, draw in thousands of readers, and still not make a penny.
Yes, you can run ads on your blog – but you’ll need lots of traffic for those to pay off. (I make a living blogging, but I’d be making less than $100/month if I relied on ads alone.)
Most bloggers find other ways to monetise, even if they use ads as well: we’ve covered the key ones here.
And whether you’re selling a product or a service, or even promoting someone else’s product with an affiliate link, you need to think and act like a business.
Today, take some time to think about your business, not your blog.
Consider:
How does your blog make money?
Do you need to make your products / services / affiliate links / etc more prominent?
What could you or should you change to be more business-like?
As I said at the start, of course you can simply have a blog in order to share your thoughts with the world. If you want to make money, though, you need to stop thinking of yourself as just a “blogger” and start thinking of yourself as a “small business owner”.
Let us know in the comments whether this brings up any new thoughts for you – and tell us what you’re going to change.
Wanna make money with your own website? Check my Online Profits training program.
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