Why SEO Isn’t Taught In College (And Why It Shouldn’t Be) by @GeekPowered
If you meet someone in search engine marketing (SEM) or search engine optimization (SEO) and ask them about their background, I’m willing to bet that they were self taught or that they “fell” into the...
View ArticleHow Do You Know What Types of Lead Generation Are Best for Your Business? by...
Small business owners are always looking for the most efficient ways to find new business leads. Lead generation falls into two main categories: outbound lead generation (cold calls, direct mail,...
View ArticleSearchCap: The Day In Search, August 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: I Recommend NoFollowing Links On Widgets...
View ArticleInstagram Video vs Vine Video: Which Is Better For Your Brand? by @harrisryan30
Here are the facts. Instagram has video. Twitter has video. People love to watch and share videos. Brands already know that social media presence can significantly boost awareness. If you’re looking...
View Article5 Common Content Marketing Mistakes – And How to Fix Them by @jaysondemers
Generating the content you need for your business and your SEO efforts can be intensive and expensive. That doesn’t mean you shouldn’t do it – but it does mean that it’s important to make smart...
View ArticleComparing the Google+ and Google Places Page Management Interfaces
Caveat: I am definitely not a professional interface designer; this task I leave largely to the experts on our UX & Design team. My goal behind this post is to increase usage of Places for...
View ArticleRecapping Yahoo! and Marissa Mayer’s Spending Spree by @albertcostill
When’s the last time you considered Yahoo as a viable threat to Google? We’ll wait for you to stop laughing. Ready? Good. It turns out that you may have judged Yahoo’s demise a bit too soon. According...
View ArticleHow To Crowdsource Choosing A Brandable Domain Name
How will your website stand out among the 145 million + domain names crowding the Internet? How will you build a recognizable brand and a committed audience? The first step is to ensure that you start...
View ArticleInfographic: Local Search Ranking Factors 2013 by @DavidWallace
The local search ranking algorithm can seem like a mystery at times. There are so many factors that are involved leaving many local marketers to wonder which elements are the most important to focus...
View ArticleThe 101 on Content Syndication: Who, What, Where, When, and Why by @highervis
Creating great content is, unfortunately, just half the battle for small businesses. Because Google has put such a huge weight on quality content both on your site as well as on other sites across the...
View ArticleForget Google’s Games – Make Social a Primary Traffic Source
For most business owners social is a toy. The marketing equivalent of that friend we all have outside our professional lives that you just don’t talk to your work colleagues about. Even though they...
View ArticleThe 2013 Local Search Ecosystems (and a GetListed Upgrade)
Well, it’s been nearly a year since I published the last version(s) of this graphic. That’s a long time in a space that evolves as quickly as Local Search, but frankly, 2013 hasn’t seen quite the...
View ArticleEverything You Wanted to Know about Wikipedia and Your SEO by @highervis
My college professors might have told me that Wikipedia was not a reputable source and I was not allowed to use it in my essays, but let’s be honest, it’s helpful. It’s almost always at the top of a...
View ArticleHow Brand.com Reviews Suppression Helps Boost Online Reputation
Today we’re going to be talking about how Brand.com reviews suppression helps boost online reputation. If you have ever used Yelp or Google Reviews, you understand how much a positive or negative...
View ArticleSearchCap: The Day In Search, September 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Trends Gets “Trending Top Charts” To Show Interest...
View ArticleThe Kind of Video You Should Create for Your Business – Whiteboard Friday
Loads of companies are starting to wonder: “How should I do online video?” It’s not enough to just say, “We’re going to go and do video,” because it begs the question, “What kind of content should we...
View ArticleBlogging Success- A Lot of Hard Work and a Little Luck by @NickStamoulis
The beauty of the Internet is that anyone can write and publish a blog on any subject they want—pure breed Labradors, open source software development, life as an Alaskan soccer mom, eco-friendly...
View ArticleDaily Search Forum Recap: September 16, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Trends Top...
View ArticleFrom Zero to a Million: 20 Lessons for Starting an Internet Marketing Agency
Mike’s disclaimer: This is not a post about how awesome I am, or how there is only one way to build an internet marketing agency. It’s a combination of stories and thoughts about what I have gone...
View ArticleSMX East 2013 October 1-3 in NYC: Don’t Miss Out by @mattsouthern
SMX East 2013 takes place less than two weeks from now!When: October 1-3Where: New York City at the Jacob K. Javits Convention Center, 655 West 34th Street SMX East is the networking event of the fall...
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